Magento to Shopify Plus: Replatforming Considerations for Adobe Commerce Stores
Share
If you run a Magento or Adobe Commerce store, you've probably had this conversation more than once: another upgrade is coming, the extension list keeps growing, hosting costs keep climbing, and the team spends more time maintaining the platform than improving the store.
Shopify Plus comes up often in those conversations. It's a very different kind of platform, and that's both its biggest strength and the thing you need to plan around.
This guide isn't a sales pitch. It walks through how Magento concepts map to Shopify Plus, where the move is straightforward, where it needs real planning, and the questions to answer before you commit.
The Short Answer
Moving from Magento or Adobe Commerce to Shopify Plus usually reduces the work of hosting, security, and upgrades, but it changes how you build features. Catalogs, customers, and orders move across well. Store views, complex product types, B2B pricing rules, and custom modules need careful mapping. The decision should rest on total cost of ownership and how much of your Magento customization you truly still need.
Why Adobe Commerce Stores Are Looking at Shopify Plus
Support Deadlines Keep Coming
Adobe supports each Adobe Commerce 2.4 release line for a set period. According to Adobe's released versions page:
|
Release line |
Support ends |
|
2.4.6 |
August 11, 2026 (ended) |
|
2.4.7 |
April 9, 2027 |
|
2.4.8 |
April 11, 2028 |
Adobe's lifecycle policy also notes that extended support is only available to Adobe Commerce customers, not Magento Open Source, and that Adobe doesn't patch third-party dependencies such as PHP and MySQL that may reach end of life during a release's support window.
In practice, staying on Magento means planning a major upgrade every few years. Each one involves testing extensions, updating custom code, and sometimes updating your hosting stack. Many teams reach a point where they ask whether that effort would be better spent elsewhere.
Other Common Reasons
-
Hosting and infrastructure. Magento stores need hosting, scaling for traffic peaks, and security patching. Shopify Plus includes all of that.
-
Extension maintenance. Large Magento stores often depend on dozens of extensions, each with its own update cycle.
-
Speed of change. Simple storefront changes can require developers and deployments.
-
Total cost. Licenses, hosting, developers, and upgrades add up.
None of these automatically means Shopify Plus is right. They mean it's worth comparing honestly.
How Magento Concepts Map to Shopify Plus
This table is the quickest way to see where your store will slot in, and where it won't fit one to one.
|
Magento / Adobe Commerce |
Closest Shopify Plus equivalent |
How clean is the fit? |
|
Simple products |
Products |
Clean |
|
Configurable products |
Products with variants (up to 3 options, up to 2,048 variants) |
Clean if 3 options or fewer |
|
Bundle and grouped products |
Bundles app, Cart Transform Functions, or custom build |
Needs planning |
|
Virtual and downloadable products |
Products plus a digital delivery app |
Needs an app |
|
Attribute sets and custom attributes |
Metafields and metaobjects |
Needs mapping |
|
Categories (nested) |
Collections (flat) plus menus |
Needs planning |
|
Websites, stores, and store views |
Shopify Markets, or separate expansion stores |
Needs planning |
|
Customer groups |
Customer segments, tags, or B2B companies |
Needs mapping |
|
Tier pricing and B2B pricing |
B2B catalogs, volume pricing, and quantity rules |
Needs mapping |
|
Cart and catalog price rules |
Discounts, plus Shopify Functions for custom logic |
Mostly clean |
|
Extensions and custom modules |
Apps, theme code, or custom apps |
Rebuild or replace |
|
CMS pages and blocks |
Pages, sections, and metaobjects |
Needs mapping |
|
URL rewrites |
URL redirects |
Needs planning |
The rows marked "needs planning" are where migration time and budget really go.
Your Catalog: Product Types, Attributes, and Variants
Magento's catalog is very flexible, and large Magento stores tend to use that flexibility. That's usually the biggest piece of planning in the whole project.
Configurable Products
Shopify now supports up to 2,048 variants per product, according to Shopify's announcement, but still only three options. If your configurable products use more than three configurable attributes, decide how to restructure them before importing:
-
Keep the three attributes customers actually choose between as options
-
Move descriptive attributes (such as material or fit details) into metafields
-
Split very complex products into related products, grouped with collections or combined listings
Bundle and Grouped Products
These don't have a single built-in equivalent. Depending on how they work, they can be rebuilt with Shopify's Bundles app, a bundles app from the App Store, or custom logic using Shopify Functions. Make a list of every bundle and grouped product early.
Attribute Sets and Custom Attributes
Magento attribute sets don't exist in Shopify. Instead, product details live in metafields and metaobjects. Plan which attributes need to be displayed, which are used for filtering, and which can be dropped.
Layered Navigation and Filtering
Magento's layered navigation relies on attributes. On Shopify, filtering usually runs through Shopify's Search & Discovery app or a search app, using product options, tags, vendors, and metafields. Check that your most-used filters are covered.
Nested Categories
Shopify collections are flat. You can recreate a category tree using menus and automated collections, but the structure, and the URLs, will change.
Multi-Store, Store Views, and International Selling
Magento's website, store, and store view structure lets one installation run several brands, regions, and languages. Shopify Plus handles the same needs differently, and the right mapping depends on why you have multiple stores in the first place.
|
Why you have multiple Magento stores |
Usual Shopify Plus approach |
|
Different languages |
One store with Shopify Markets and translations |
|
Different currencies and regional pricing |
One store with Shopify Markets |
|
Different regions with mostly the same catalog |
Shopify Markets, or separate stores if operations differ a lot |
|
Separate B2B and D2C storefronts |
One blended store using Shopify B2B, or a separate B2B store |
|
Completely different brands |
Separate stores |
One commercial detail to check early: Shopify's Plus pricing page states that running multiple brands under one company requires a separate Plus contract for each brand. Ask Shopify how your setup would be priced before finalizing the structure.
The general rule: consolidate into one store with Markets wherever the catalog and operations are mostly shared, and use separate stores only where they genuinely differ. Fewer stores means less duplicated work every day.
B2B: Customer Groups, Tier Pricing, and Shopify B2B
Many Adobe Commerce stores use its B2B features: company accounts, shared catalogs, negotiated quotes, requisition lists, and customer-group pricing. This is often the part of the migration that needs the most careful mapping.
Shopify Plus has native B2B built in. According to Shopify's B2B features by plan, Plus includes unlimited B2B catalogs, catalogs assigned directly to specific companies and locations, payment terms, volume pricing, quantity rules, deposits, and partial payments.
|
Adobe Commerce B2B feature |
Shopify Plus approach |
|
Company accounts |
Companies and company locations |
|
Shared catalogs and customer-specific pricing |
B2B catalogs assigned to companies or locations |
|
Tier pricing |
Volume pricing and quantity rules |
|
Payment on account |
Payment terms (such as Net 30) |
|
Quick order and reorder |
Quick order lists and reorder from order history |
|
Negotiable quotes |
Draft orders, or an app or custom workflow |
|
Requisition lists |
An app or custom development |
Two questions to answer early:
-
Where does pricing live? If account-specific prices are managed in your ERP, plan how they'll sync into Shopify catalogs.
-
Which workflows do sales reps rely on? Quotes, approvals, and account management may need an app or custom build to match how your team works today.
Our guide to [integrating an ERP with Shopify](BLOG #11 URL) covers the integration side in detail.
Extensions, Custom Modules, and Checkout Logic
This is where the biggest mindset shift happens. On Magento, developers can change almost anything in the core application. On Shopify Plus, you extend the platform through defined routes rather than editing its core. That's what keeps Shopify stable and upgrade-free, but it means some Magento customizations need a different approach.
Audit Every Extension and Module
List every extension and custom module, then sort each one:
-
Not needed on Shopify: caching, full-page cache, security, hosting, and performance modules
-
Built in: SEO fields, sitemaps, redirects, B2B basics, multi-currency
-
Replace with an app: reviews, subscriptions, loyalty, advanced search, returns
-
Rebuild as custom: business logic unique to you, admin tools, integrations
-
Retire: features nobody has used in a year
The "retire" bucket is often bigger than teams expect. A migration is a good chance to stop paying to maintain features that no longer earn their keep.
Checkout Customizations
Magento checkouts are often heavily customized. On Shopify Plus, checkout changes are made with checkout extensibility (UI extensions) and Shopify Functions for discount, shipping, and payment logic. Shopify's Function APIs documentation notes that custom apps containing Functions require Shopify Plus.
List every checkout customization you have, then confirm how each one will work before you commit. Some may need to be redesigned rather than copied.
Integrations, Data, and SEO
Integrations
Adobe Commerce stores are usually connected to an ERP, a warehouse or 3PL, a PIM, a CRM, and often several marketplaces. Each connection needs a new route to Shopify: a connector app, middleware, or a custom integration.
Shopify's ERP integration guide lists certified connectors through its Global ERP Program, including Microsoft Dynamics 365 Business Central, Oracle NetSuite, Infor, Acumatica, and Brightpearl by Sage. If your ERP is on that list, check whether the connector covers your workflows before planning anything custom.
Data
Products, customers, and orders move across with migration tools or the Shopify API. Shopify recommends importing products, then customers, then historical orders. A few Magento-specific things to plan for:
-
Customer passwords can't be transferred, so plan a clear account activation email at launch.
-
Large order histories may need an API-based import rather than a simple tool.
-
Product data spread across attribute sets needs mapping into metafields first.
-
Data cleanup is worth doing before the move. Years of Magento use often leave duplicate attributes, unused products, and inconsistent records.
SEO
Magento URL rewrites give you a lot of control over URLs. Shopify uses fixed prefixes such as /products/ and /collections/, so almost every URL will change and needs a 301 redirect. With large catalogs, the redirect map is a serious piece of work. Our guide on [protecting SEO when migrating to Shopify](BLOG #7 URL) walks through it step by step.
Total Cost of Ownership: Questions to Ask
The Shopify Plus subscription is easy to compare. The rest of the picture takes more digging. Work out the answers for both platforms over three years.
On Magento today:
-
What do you pay for the Adobe Commerce license (if applicable) and hosting?
-
How much developer time goes into upgrades, security patches, and keeping extensions compatible each year?
-
What do your extensions cost, including renewals?
-
How long does a typical storefront change take, from request to live?
-
When is your next required upgrade, and what will it involve?
On Shopify Plus:
-
What will Shopify quote for your setup? Plus starts at $2,300 per month on a 3-year term, and more complex businesses may be offered a variable fee.
-
Which apps will you need, and what do they cost each month?
-
What custom development is needed for B2B, checkout, and integrations?
-
What will the migration itself cost?
-
What ongoing development support will you need?
If the three-year totals are close, the deciding factors are usually speed of change and how much your team wants to stop managing infrastructure.
When Magento May Still Be the Better Fit
To be fair, Shopify Plus isn't right for every Adobe Commerce store. Magento may still suit you if:
-
Your business depends on deep customizations that Shopify's extension routes can't reasonably support
-
You need direct control over hosting or data location for specific compliance reasons
-
You've recently invested heavily in a well-maintained Magento build that's working well
-
Your in-house team is strongly Magento-skilled and enjoys owning the full stack
If several of these apply, a careful upgrade may make more sense than a replatform. The best decision comes from an honest audit, not from the platform you'd like to be on.
Frequently Asked Questions
Is Shopify Plus better than Magento?
It depends on your business. Shopify Plus removes the work of hosting, security, and platform upgrades, and makes many changes faster. Magento offers deeper control over the core application. The right choice depends on how much customization you truly need and the total cost of each option over several years.
When does Magento 2.4 support end?
According to Adobe, support for the 2.4.6 release line ended on August 11, 2026. Support for 2.4.7 ends on April 9, 2027, and for 2.4.8 on April 11, 2028. Check Adobe's lifecycle pages for the latest dates and extended support options.
Can Shopify Plus handle Adobe Commerce B2B features?
Most of them. Shopify Plus includes company accounts, unlimited B2B catalogs, customer-specific pricing, payment terms, volume pricing, and quantity rules. Some workflows, such as negotiable quotes or requisition lists, may need an app or custom development.
How do Magento store views work on Shopify?
Languages, currencies, and regional pricing are usually handled within one store using Shopify Markets. Separate brands or very different operations may need separate Shopify stores.
Can I migrate customer passwords from Magento to Shopify?
No. Passwords are stored encrypted and can't be transferred. Customers will need to set up access again on Shopify, so plan an account activation email around launch.
Do I need Shopify Plus, or is a standard Shopify plan enough?
Many Adobe Commerce stores need Plus for features such as checkout customization, custom Shopify Functions, unlimited B2B catalogs, or multiple storefronts. Smaller Magento Open Source stores sometimes fit a standard plan. Our guide on [Shopify vs Shopify Plus](BLOG #1 URL) covers the decision.
Weighing a Move From Magento?
CodeVibez is a Shopify Plus Preferred Partner that has supported more than 1,000 Shopify stores across D2C, B2B, wholesale, ERP integrations, and point of sale.
We'll help you audit your Magento store, sort your extensions and customizations, and compare the real cost of upgrading against moving to Shopify Plus. If you decide to move, our Magento to Shopify migration team handles the data, redirects, integrations, and rebuild, and our Shopify Plus development team takes care of checkout, B2B, and custom features.
Schedule a free call or contact our team.