Shopify B2B on Non-Plus Plans: What Changed in 2026 and When You Still Need Plus

For years, the advice to wholesale brands on Shopify was simple: if you want to sell B2B properly, you need Shopify Plus. Everyone else made do with apps, hidden pages, password-protected collections, and a lot of manual work.

That changed in April 2026. Shopify brought its native B2B features to the Basic, Grow, and Advanced plans at no extra cost. Company accounts, wholesale pricing, net payment terms, and quick reordering are now available without a Plus contract.

It's a big shift, but it doesn't mean every wholesale business can skip Plus. This guide explains exactly what standard plans now include, where the limits are, and how to tell which side of the line your business sits on.

The Short Answer

Since April 2, 2026, Shopify Basic, Grow, and Advanced include native B2B. You get company profiles, net payment terms, volume pricing, quantity rules, vaulted cards, and up to three active B2B catalogs. You still need Shopify Plus for more than three catalogs, customer-specific pricing assigned directly to companies, deposits, and partial payments.

What Changed on April 2, 2026

Shopify announced the change in its changelog. Merchants on Basic, Grow, and Advanced can now sell wholesale using the same native B2B system Plus stores have used, built right into the Shopify admin.

The announcement listed these features for standard plans:

• Up to 3 active B2B catalogs, assigned through Shopify Markets

• Company profiles

• Payment terms

• Volume pricing

• ACH payments (US only)

• Vaulted credit cards

All of this comes at no added cost. Shopify was equally clear about what stays on Plus: unlimited catalogs, assigning catalogs directly to companies and locations, partial payments, and deposits.

Why This Matters

Before April, a small wholesale business had two choices: pay for Plus, or build B2B out of apps and workarounds. Now there's a middle path. You can start selling wholesale natively on a standard plan, learn what your business actually needs, and move to Plus later if you outgrow it.

You can also run B2B and D2C from the same store. Shopify's B2B overview notes that you can either blend both in one store or set up a separate B2B-only store.

B2B Features by Plan

Here's how B2B breaks down across plans, based on Shopify's official B2B features by plan page.

One requirement to check first: Shopify says your store must be using the new Shopify Markets to use B2B catalogs on Basic, Grow, or Advanced.

Notice the gap between Grow and Advanced. If you want B2B buyers to see a different storefront or checkout experience from your retail customers, Advanced is the lowest plan that supports it.

How the Three-Catalog Limit Works in Practice

This limit is the one most wholesale brands will feel first, so it's worth understanding properly.

A catalog is basically a price list plus a set of products. On standard plans, catalogs are assigned to B2B markets (groups of business customers), not to individual companies. Everyone in that market sees the same catalog.

Shopify's rules are specific: you can have up to 3 active catalogs across all your B2B markets combined. If you assign three catalogs to one market, you've used the whole allowance. To add a catalog somewhere else, you'd first need to remove or draft one.

Here are three simple, made-up examples to show how the rule plays out.

Example 1: A Simple Wholesale Setup (Fits)

A skincare brand sells to retail customers and to two kinds of business buyers: salons and stockists. It needs one catalog for salons and one for stockists, both in the US. That's two catalogs, with one spare. This fits comfortably on a standard plan.

Example 2: Pricing Tiers (Tight)

A homeware brand has Bronze, Silver, and Gold wholesale tiers in the US. That's three catalogs, which uses the full allowance. If it later wants a separate price list for Canada or for a distributor, there's no room left.

Example 3: Negotiated Pricing per Account (Doesn't Fit)

A food distributor negotiates different prices with each of its larger customers. On a standard plan, every customer in a catalog sees the same prices, and catalogs can't be assigned to individual companies. This is a Plus use case.

If your pricing looks like Example 1, you're in good shape. If it looks like Example 2, you can work on a standard plan today but should plan for what comes next. If it looks like Example 3, you'll need Plus.

When a Standard Plan Is Enough for B2B

Basic, Grow, or Advanced will likely cover your wholesale business if most of these are true:

• Your wholesale pricing fits into three price lists or fewer

• Customers in the same group can see the same prices

• You offer net terms, but don't require deposits or split payments

• You sell wholesale in one main region, or a small number of regions

• Your order volume is manageable with draft orders and Shopify Flow automations

• You're just starting B2B and want to test demand before investing heavily

If you want wholesale buyers to see a different storefront or checkout experience from retail shoppers, choose Advanced rather than Basic or Grow.

For many growing brands, this is a genuinely good place to start. You can open wholesale, see how buyers use it, and only invest in Plus once the limits start costing you time or money.

When You Still Need Shopify Plus for B2B

Plus is still the right fit when your wholesale business needs any of these.

Customer-specific pricing. If you negotiate prices account by account, you need catalogs assigned directly to companies and their locations. That's Plus only.

More than three price lists. Multiple tiers across several regions, separate distributor pricing, or seasonal catalogs will quickly go past three.

Deposits and partial payments. If you take a percentage upfront on large orders, accept split payments, or bill per shipment, those payment features are Plus only.

Sales reps managing their own accounts. Shopify notes that some sales staff permission levels may be limited on non-Plus plans. If you have a field sales team, check this carefully.

Complex checkout logic. Custom rules for B2B discounts, shipping, or payment methods that no app handles may need custom Shopify Functions, which require Plus.

Heavy ERP integration. When pricing, stock, credit limits, and orders all need to stay in sync with an ERP, Plus is usually the more comfortable home, especially at higher volumes.

If you're weighing the wider upgrade decision, our guide on [Shopify vs Shopify Plus in 2026](BLOG #1 URL) covers the non-B2B reasons too.

How to Set Up B2B on a Standard Plan

The exact steps depend on your store, but most setups follow this order.

1. Check you're on the new Shopify Markets. Shopify requires this for B2B catalogs on Basic, Grow, and Advanced.

2. Decide on a blended or separate store. A blended store serves retail and wholesale customers from one place. A separate B2B-only store keeps them fully apart. Shopify supports both.

3. Plan your catalogs before you build them. With only three to work with, map out which customer groups need which prices before creating anything.

4. Create your companies and company locations. Add your business customers, their locations, and who can order on their behalf. Existing customers and their order history can be moved into a company.

5. Set payment terms. Choose from options such as Net 30 or due on fulfillment for each company location.

6. Set quantity rules and volume pricing. Add minimum order quantities, case-pack increments, and price breaks for larger orders.

7. Prepare your storefront. Add quick order lists for faster ordering, decide what logged-out visitors can see, and consider a company account request form for new wholesale applicants.

8. Automate the routine work. Use Shopify Flow for tasks like tagging B2B orders and sending payment reminders.

9. Test with a real buyer. Ask a friendly wholesale customer to log in, browse, and place a test order before you open it up to everyone.

Where Integrations and Custom Development Fit

Native B2B covers a lot, but most wholesale businesses don't run on Shopify alone.

ERP and accounting systems. Wholesale orders usually need to reach your ERP or accounting software, and stock levels need to come back. Shopify's B2B APIs let you connect these systems, and many ERPs already have Shopify connectors. The more data that needs to sync, and the more often, the more planning this takes.

Pricing that lives somewhere else. If your real price lists are managed in an ERP or spreadsheet, the challenge is keeping Shopify's catalogs in sync without manual updates.

Storefront tweaks. Many B2B stores need small theme changes: hiding prices for logged-out visitors, showing case quantities clearly, or adding a bulk order form that fits how your customers buy.

Custom rules. Shopify supports B2B discounts and lets developers use Discount, Delivery Customization, and Payment Customization Functions for more specific logic. Public apps built on Functions work on any plan; custom-built Functions need Plus.

A good rule of thumb: start with what Shopify does natively, add apps where they fit, and only build custom where neither does the job.

Frequently Asked Questions

Can I sell B2B on Shopify without Plus?

Yes. Since April 2, 2026, the Basic, Grow, and Advanced plans include native B2B features, including company profiles, net payment terms, volume pricing, and up to three active B2B catalogs.

Does B2B cost extra on standard plans?

No. Shopify made these features available at no additional cost on Basic, Grow, and Advanced.

How many B2B catalogs can I have without Plus?

Up to three active catalogs across all of your B2B markets combined. Shopify Plus allows unlimited catalogs.

Can I give one wholesale customer their own prices on Advanced?

Not directly. On standard plans, catalogs are assigned to B2B markets, so every customer in that market sees the same prices. Assigning a catalog directly to a specific company or location requires Plus.

Can I run retail and wholesale from the same Shopify store?

Yes. Shopify supports a blended store that serves both, or a separate B2B-only store. On Advanced and Plus, you can also show B2B buyers a different storefront and checkout experience through Shopify Markets.

Do I need to switch to the new Shopify Markets?

If you want to use B2B catalogs on Basic, Grow, or Advanced, yes. Shopify lists the new Shopify Markets as a requirement.

Planning Your Wholesale Setup?

CodeVibez is a Shopify Plus Preferred Partner that has supported more than 1,000 Shopify stores across D2C, B2B, and wholesale, including ERP integrations and point of sale.

Whether you're opening wholesale for the first time on a standard plan or your B2B business has outgrown three catalogs, we can help you plan the setup, connect your ERP, and decide honestly whether Plus is worth it yet. When it is, our Shopify Plus development team can take it from there.

Schedule a free call or contact our team.